Automotive Aftermarket Direct Mail
Automotive Aftermarket Direct Mail is all about making car owners aware of your business when it comes time for needing an auto product or service. The auto aftermarket industry is focused on providing care of a car which is a necessity faced by almost all adults. When it is time for an oil change or finding the best insurance rates, auto owners seek for familiar names and that's why your company name should come up whenever they search for something. Through automotive aftermarket direct mail, you can make people aware of your existence.
The top three aftermarket auto repairs/services are the following - oil change, 72%; New tires, 42%; break repair, 25%. Another statistic shows that aftermarket customers are power fast food users, eating fast food 10+ times in the past 30 days. Those facts might sound strange to you at first and have you thinking "how is that related to my aftermarket services?", but the thing is that you should take advantage of all that by for example, advertise in such fast food chains. Another stat reveals that just for the area of central Indiana, car owners spent over $1.2 Billion in the automotive maintenance and repair category last year. Approximately 90% of repair facilities say they use the Internet for a variety of functions, including e-mail, product research, parts ordering and purchasing tools and equipment. The U.S. tire-dealer industry includes about 10,000 firms with combined annual revenue of $20 billion.
A very good place where you can start your automotive aftermarket direct mail marketing campaign is Cars.com classifieds. By advertising in this section, you are reaching more prospective auto buyers who are ready and willing to make a purchasing decision. Among readers, 56% (393,979) have household incomes greater than $50,000. Overall, 69% (483,148) are currently employed. In the next year, over 89,000 readers plan to buy or lease a new vehicle and over 93,000 plan to buy a used car. Those numbers speak very well of the potential clients, so it's a really good list of potential clients.
Another interesting option for automotive aftermarket direct mail is Advanstar's Automotive Aftermarket Industry Masterfile which reaches top automotive aftermarket decision-makers. This unduplicated business database reaches industries including collision repair and paint refinish markets, domestic and import automotive service for managers and professional service technicians and mechanics, and retail jobber and distribution segments of the automotive aftermarket. The Automotive Aftermarket Industry Masterfile offers ready prospects for: automotive equipment, uniforms, safety equipment, tools, paint, tires, breaks, batteries, mufflers, radiators, wheel alignment, machinery, OEM parts and accessories, training and certification. Automotive direct mail marketing is probably the best way to reach your audience and speak to them, one-on-one. Automotive direct mail provides great flexibility as you can mail anyone your message, at any time, using a variety of formats. With auto direct mail, you can choose the audience you want to reach, and speak to them, and only them, one-on-one. The best automotive direct mail marketing tip is to immediately focus on customer benefits by outlining in the very first sentence of your message, the advantages of your offer. The latest automotive dealer direct mail marketing research revelead that auto direct mail is more cost effective than TV, newspaper and radio ads. On this website, you can find useful automotive direct mail marketing tips. Direct mail marketing automotive allows you to target your message to a very specific audience. Automotive direct mail can be cost effective if you are able to focus on high-probability purchasers.
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