Automotive Direct Mail Marketing Tips
Applying the automotive direct mail marketing tips explained in this article will seriously increase your sales and increase the percentage of repeated customers. Let's start by looking back at the good-old days when customers were acquired by using traditional media methods such as TV, radio, newspaper and magazine ads. The money that people used to spend, and some continue to do so, are way, way more than they should. Fact is that you, as a business owner must make a calculation on exactly how much money you spend to acquire a single customer due to your auto direct mail marketing efforts. This number varies from one company to another, but usually, it's between $80-$100. Auto dealers have an acquisition cost of hundreds of dollars per customer when you add up the money spent by the manufacturer and the dealer.
A very important auto direct mail marketing tip is to increase the number of repeat customers. A lot of businesses end spending too much money on acquiring new customers and devote little, if not zero attention to existing customers. This is absolutely wrong. According to management guru and author Peter Drucker, it costs you five times as much to get a new customer as it does to hold an existing one. The retention costs are always smaller than the acquisition costs for your business. A lot of auto business loose more than 30% of their customers because of reasons such as convenience, relationship, product/price, or they died or moved away. The remaining 70% left due to perceived "indifference." In other words, the bulk of customers leave because they don't see any difference between you and the competition.
A survey performed by the Dealers Association showed that Automotive Direct Mail is 2nd Only to Newspaper. When car dealers were asked the question "What ad media are used in your dealership?," direct mail was used by a whopping 90% of the dealers surveyed. It was the #2 media selected by car dealers, falling slightly behind newspaper which garnered close to 100% as all car dealers use newspaper ads.
But without a doubt, the best out of all automotive direct mail marketing tips is to combine different methods into one. Or in other words, the point is to use newspaper ads, combined with newsletters, personalized emails, websites and mobile ads. Send your customers a newsletter, at least quarterly. Sending your customers a newsletter is simply the fastest, easiest and most economical method of communicating with a large audience on a regular basis. Since almost 100% of the clients use the Internet to get information, it's vital that you build a website and use it for your marketing campaigns. Advertisements through mobile phone services is another great way of getting the attention of the crowd. Automotive direct mail marketing is probably the best way to reach your audience and speak to them, one-on-one. Automotive direct mail provides great flexibility as you can mail anyone your message, at any time, using a variety of formats. With auto direct mail, you can choose the audience you want to reach, and speak to them, and only them, one-on-one. The best automotive direct mail marketing tip is to immediately focus on customer benefits by outlining in the very first sentence of your message, the advantages of your offer. The latest automotive dealer direct mail marketing research revelead that auto direct mail is more cost effective than TV, newspaper and radio ads. On this website, you can find useful automotive direct mail marketing tips. Direct mail marketing automotive allows you to target your message to a very specific audience. Automotive direct mail can be cost effective if you are able to focus on high-probability purchasers.
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